Led the visual identity and web presence for the “Love Your Jewish Neighbor” campaign, achieving a reach of 3M+ people. The identity extended across branded merchandise and home goods — tote bags, apparel, embroidered caps, and canvas wall art — carrying the campaign’s message off the screen and into everyday life.

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I partner with ministries and small businesses to translate complex messages into high-impact visual stories. With a proven track record of creating successful content that resonates across diverse audiences, I specialize in building versatile design systems — from social graphics and ads to video — that capture attention and drive measurable engagement.

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I transformed this boutique’s narrative by building a comprehensive brand identity and messaging framework from the ground up. To humanize the brand, I directed a full-scale photoshoot and produced an “About Us” video, bringing a personal element to their digital presence. By executing a multi-channel strategy across billboards, apparel, and social media, I achieved a 20% spike in engagement and 15% growth in web traffic, ultimately empowering the brand to secure major new wholesale and retail partnerships.

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Directed the creative vision and execution of narrative-driven video projects, transforming personal stories into compelling visual experiences. From casting and interview strategy to on-set direction and post-production, I guided each project with a focus on authenticity, emotional resonance, and cohesive storytelling.

Spearheaded the visual and narrative direction for a 1950s-style TV variety show. I handcrafted original illustrations, led graphic design for print and digital media, and contributed to talent casting and script development. By managing set design and art execution, I delivered a cohesive, high-production vintage experience for both the Fort Worth community and a global streaming audience.

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Spearheaded the end-to-end creative vision and technical execution for high-end print publications, ranging from luxury coffee table books to editorial magazines. I directed all phases of production — from initial conceptualization and complex page layout to the creation of supplemental visual assets — ensuring a seamless transition from digital design to premium physical products.

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